DIAMOND NIGHTS (KANYE WEST / JESSIE J Gala Charity Dinner in Monaco) – 6th June 2015

The Lumenere JETSETTERS Program proudly offers Diamond Nights, the Gala charity dinner of the year, which will see superstars Kanye West and Jessie J performing live, will take place on Saturday 6th June 2015 at the Grimaldi Forum in Monaco. Fast and Furious star, the late Paul Walker’s charity ‘Reach Out World Wide’ (ROWW), which provides assistance around […]

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Is the silver screen the only place where brands can incorporate entertainment marketing? Not at all. Actually, television took home the award for most utilized platform by brand and agency marketers (52%)—surpassing other A-listers like digital (43%), events (38%), print (31%), and film (29%). Celebrity endorsements, music, and gaming are still trying to edge their


David Foster & Friends – Asia 2015

The spectacular concert by David Foster and his famous friends finds the songwriter and hit producer gathering together the best tracks from his bottomless well of hits and inviting some talented folks to come along and help perform them. Not only are the songs magical, the performances are just as enchanting, including appearances from Boyz

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The world is obsessed with celebrities. Our society is fascinated by them. For decades brands have leveraged celebrities to promote and endorse their products. The right celebrity endorsement can put a brand on the map in a big way. The use of celebrities in advertising, has been on the rise in recent years, and the trend shows no sign of abating. According to Hamish Pringle, author of the book Celebrity Sells, the proportion of ads featuring a celebrity stands at one in five, an increase of almost 100 percent over the past 10 years.


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