The Lumenere Group and Beach House Pictures Join Forces to Create Content Led By Some of the World’s Biggest Celebrities

Singapore, 4th September 2017   Collaboration between Asia’s largest factual entertainment company and leading Celebrity-marketing solutions provider to target content for evolving media landscape. Beach House Pictures, one of the region’s most prestigious production companies and The Lumenere Group, one of Asia’s leading celebrity marketing solution providers announced an exclusive partnership on Monday. The two

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KAROLINA KURKOVA (Supermodel / Victoria’s Secret Angel)

Karolina Kurkova is one of the biggest International models best known for her work as a Victoria’s Secret Angel. Vogue’s legendary editor Anna Wintour has also labeled her a Supermodel. Prominent fashion houses such as Yves Saint Laurent signed Kurková to contracts, while print campaigns for Chanel, Tommy Hilfiger, Max Mara, Bottega Veneta, Donna Karan, Celine, Fendi, Elie Saab, Rag

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CELEBRITY ENDORSEMENT STRATEGIES

Successful brands need to convince consumers that they carry a different image and value from other competing products. Today, the use of celebrity advertising for companies has become a trend and a perceived winning formula of corporate image building and product marketing. This phenomenon is reflected by the recent market research findings that 8 out of 10 TV commercials scoring the highest recall are those with Celebrities’ appearances.

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