Your average smartphone or computer can display 16.7million pixels.
That’s A LOT of colors!
UNICEF has set out to name each and every one of these colors for at least £1 each to raise at money for the children’s charity UNICEF. All money raised will go directly to help transform children’s lives.
UNICEF is the world’s leading organisation protecting the rights of children and young people. UNICEF is present in more than 190 countries protecting children’s right to be educated, healthy, protected and treated fairly. Money raised will help UNICEF continue it’s work on everything from building schools in Pakistan and bringing clean water to Ethiopia, to providing immunisations in Haiti and responding to emergencies like the recent catastrophe in East Africa.
In solidarity, Lumenere has harmonized its corporate logo colors to be in-sync with the color that we now can call our very own. We call it the Lumenere Orange. (official web color code: #d7671d).
THE OFFICIAL VIDEO | ROGER MOORE FOR UNICEF
So I think it’s time to own your very own color.
UNICEF // OWN A COLOR: OWN A COLOR
UNICEF // WEBSITE: UNICEF