THE LUMENERE GROUP

A Celebrity & Entertainment Marketing consultant, helping brands gain a marketing advantage through the power of Celebrities.

WIN CLEAN BANDIT VIP TICKETS

Enter to win Clean Bandit VIP (Cat 1) tickets, courtesy of JETSETTERS. Entry is simple: Like our Facebook Page Sign up for our contest mailing list Contest ends on the 18th January 2018 at 9am. All winners will be announced via Social Media and Email.

JETSETTERS launch in Asia at JeweLuxe 2017

The JETSETTERS Program launches in Asia at the JeweLuxe 2017 show. JETSETTERS teams up with our Canadian partners at Pure Entertainment Group to connect clients with unique and exclusive access to the most sought-after experiences around the world. Experience the world you know in awe-inspiring ways that you could never imagine. From Celebrity & private …

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The Lumenere Group and Beach House Pictures Join Forces to Create Content Led By Some of the World’s Biggest Celebrities

Singapore, 4th September 2017   Collaboration between Asia’s largest factual entertainment company and leading Celebrity-marketing solutions provider to target content for evolving media landscape. Beach House Pictures, one of the region’s most prestigious production companies and The Lumenere Group, one of Asia’s leading celebrity marketing solution providers announced an exclusive partnership on Monday. The two …

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KAROLINA KURKOVA (Supermodel / Victoria’s Secret Angel)

Karolina Kurkova is one of the biggest International models best known for her work as a Victoria’s Secret Angel. Vogue’s legendary editor Anna Wintour has also labeled her a Supermodel. Prominent fashion houses such as Yves Saint Laurent signed Kurková to contracts, while print campaigns for Chanel, Tommy Hilfiger, Max Mara, Bottega Veneta, Donna Karan, Celine, Fendi, Elie Saab, Rag …

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DOES MY BRAND NEED CONSUMER RESEARCH?

With the economy becoming more and more competitive with each passing day, having apt knowledge about preferences of your customers has become integral for any business. All marketers will agree that market research is important, because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with business priorities. Conducting …

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THE OSCARS PARTIES (Academy Awards)

Just because you weren’t invited to the 88th annual Academy Awards® show doesn’t mean you can’t go to the prestigious after-parties or glamorous viewing blowouts. It is the most highly anticipated awards show in the universe, and the parties are world class. You can see and be seen with the most exalted and prominent actors …

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CELEBRITY ENDORSEMENT STRATEGIES

Successful brands need to convince consumers that they carry a different image and value from other competing products. Today, the use of celebrity advertising for companies has become a trend and a perceived winning formula of corporate image building and product marketing. This phenomenon is reflected by the recent market research findings that 8 out of 10 TV commercials scoring the highest recall are those with Celebrities’ appearances.