TLGI-WHITE

 

The influence of Celebrity over Brand perception and purchasing power is undeniable. Engaging Celebrities can be an extremely rewarding process for any Brand. With the hefty investment, Brands & marketers look to strategic market research like The Lumenere Index (TLI) to make Data-driven decisions on which Celebrity to engage.

 

TLI is an independent attribute ranking report that provides marketers with a systematic approach for qualifying the use of celebrities in their marketing initiatives. Brands, agencies and marketers can now measure and compare the impact of consumer perceptions of Celebrities in specific demographics and markets.

 

An incredibly valuable tool when finding the right marriage between Brand and Celebrity.

WHAT IS A TLI REPORT?

TLI is a Celebrity attribute ranking system. Comprised of 30 Brand Specific keyword attributes. This research report reveals the strength of your Brand / Celebrity attributes with key consumers in specific demographics and markets.

HOW DOES TLI HELP ME?

TLI aims to find the ideal match-up between Brand and Celebrity through a hybrid of research, surveys and focus groups. The research strives to unlock key performance in any Celebrity driven marketing initiatives.

EMPOWERING MARKETING DECISIONS

We manage Celebrity and Media market research to help determine a Celebrity’s ability to influence brand affinity and consumer purchase intent. Our direct, consultative approach combined with our rich industry expertise empowers clients to succeed in today’s complex media environment.

RESEARCH DESIGN & MANAGEMENT

We design and manage customized market research using key brand-personality attributes which are tested on pre-targeted demographics and sample sizes. We focus on a maximum of 30 key attributes (the peak feedback efficiency before consumer focus fatigue).

TLI focuses its research reports on the “match-up hypothesis”. Many Brands traditionally believe that simply throwing an attractive Celebrity into a commercial is common sense marketing, and can only increase the appeal of a brand. However, our studies have shown that attributes like credibility overrules the attractiveness of a Celebrity in certain campaigns. When consumers believe that the Celebrity and the Brand “match up”, recall of the campaign and impact of the marketing initiative increase.

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